Herewith in a half-dozen crisp pen-portraits, a description of some of the characters you are sure to meet as a missionary for social media in the curious jungle of social media in the enterprise:

MacaqueMacaques are fun and infuriating. They love to experiment, grabbing something and leaping away to play with it. They’re sociable types too, but defend their own space. You’ll wonder where that thing of yours went, only to find a cheeky macacque making a rude gesture with it, and then throwing it at you when you turn your back.

CamelCamels are generally miserable, unyielding and obstructive where possible. They do Real Work, have always done it a certain way, and won’t be persuaded that any other way exists. They cast you a look of disdain through their long eyelashes, and give you a sneaky kick if you get too close.

PuppyPuppies are endearing (I told you it was a strange old jungle). They crave attention and have seemingly boundless energy. Never too busy to play with a new toy, they gnaw things to shreds, unleash loo rolls throughout the house and run up expectantly for the pat on the head they know they’ll get.

CrocodileCrocodiles lurk in the shallows and appear at first to be a helpful log to cross the stream. Big mistake: they’ll cost you an arm.

OwlOwls watch and learn. You hardly notice they’re there, as they tentatively edge along the twig towards you. They aren’t afraid of new ideas and do things thoroughly and deliberately. In fact, because they take time to learn and practice, they often end up as the experts.

BisonBison are herd animals. They do things when others do them, and don’t want to be the first to explore a new domain. They worry that striking off in a new direction will leave them exposed. And they know, rightly, that lions come and go like the seasons, but the herd will always remain.

Photo credits (Flickr): Creativity+ Timothy K Hamilton, chotda, Tambako the Jaguar, meantux, Dom Dada and me

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I see what you’ve done. And I like what I see.

I think you need another one: asses – plodding slowly ands stubbornly in the wrong direction, and nothing you can do about it but remove all your stuff from their backs and let them carry on.