Introducing inboxlistening: follow the online conversation by email

This being a personal blog and all, I thought I’d share a preview of a little development project I’ve been working on recently not linked to the day job: inboxlistening.com

Why does the world need another online monitoring tool? There’s Google Alerts to get news and blog mentions by email. There’s Netvibes or Pageflakes if you want to create a dashboard around an event or brand you want to track online. There’s Radian6 or Brandwatch or a dozen others to analyse and graph the online sentiment around your brand. And there’s or Addictomatic when you want to find out what social media is saying about your keyword. None of them quite scratch my itch.

• Dashboards are useful to scan but can be laborious to remember to check, especially if it’s not a key part of your job. Getting email alerts in your inbox is a much better approach for this crowd.
• Dashboards in Pageflakes or Netvibes take time and skill to set up. I’ve tried to document the process before, and it’s convoluted, even if the outputs are free.
• Most of the time, digg.com and the rest aren’t a key source for me – it’s only really online news sites, blogs and Twitter that I’m really interested in
• A single keyword often isn’t enough. You need to refine/add several terms to get useful results which screen out most of the noise.
• Dashboards are often fiddly to share with other people, involving logins and all that jazz.

Think of inboxlistening as Addictomatic meets Google Alerts, and gets a bit more corporate. It aims to get you from identifying the need to having a dashboard and daily or weekly email update set up in under a minute. 10 seconds if you’re in a hurry.

As I’ve said on the site, it’s a very rough beta for now, and is highly likely to fall over at any minute and not work on a variety of browsers and email clients. It works by structuring the keywords you enter into URL queries sent to Google News UK, Google Blog Search UK and Twitter search, and then displaying the Atom feed of the results together on one simple page, with a cron job to email the report to a specified email address daily or weekly. That’s pretty much it.

I’m just putting it out there to see what people reckon, and get some ideas for where to take it next. I’d be interested to hear what you think – comment below or to feedback at inboxlistening dot com.